A small pilot to test and learn. This is a try-out of what a regular selection of ‘web curated content’ could look like. Purpose is to highlight some exciting stuff on the web as we go from yesterday to tomorrow, both personally and in business. Spread across topics of LIFE (people and culture), PROGRESS (creativity + innovation), MESSAGE (marketing + media) and FUTURE (technology + environment). In no particular order, 4-corners of curated content (4C/CC). Less = More…

1. LIFE: I am a big believer of bringing your authentic self to work. If only it was to not needing to remember all. This perspective however recommends to consider some level of self-censorship. Thanks Richard Jolly for sharing incl. your struggles in how this matches with your leadership framework.

> Being: AUTHENTIC. https://www.forbes.com/sites/tomaspremuzic/2023/08/24/eight-popular-misconceptions-about-authenticity/?sh=2afdbf612305

2. PROGRESS: I always liked McCann’s ’Truth Well Told’ promise. Here is a great example by Sir John Hegarty (BBH) which he shares as one of the secrets of creativity.

> Sir John Hegarty on TRUTH. https://www.linkedin.com/feed/update/urn:li:activity:7110946487198433280/

3. FUTURE: AI might not replace us all… but can improve quality of our work by up to 40%. Dive into this BCG data-driven study which value was pointed out by Justin Peyton.

> BCG on future of: WORK. https://www.oneusefulthing.org/p/centaurs-and-cyborgs-on-the-jagged

4. MESSAGE: We sat around our beers with nearly a 100 years of creative agency experience and wondered which recent iconic campaigns stood out. We mentioned classics like Johnny Walker & Cadbury. Nothing more recent stood out immediately… I’ll pay more attention the coming weeks, but in the mean-time do share anything which you liked, and we might have missed! 

> Chocolate classic: GORILLA. https://www.youtube.com/watch?v=NHtEyDrD4oA

Thanks for visiting and if you made it this far, congrats. Your curious-self deserves a hug. And remember, feedback is a gift. Any suggestions welcomed. Here or DM me. So hit me. Hit me. Hit me!

* Ps. In case you were wondering… no there is no ‘future’ formula. These are just 4 topics of interest to me.